ARKET introduces a new collection for newborns

Nordic lifestyle brand ARKET presents a long-awaited addition to the baby assortment  – a collection featuring soft essentials in sizes 44–62 for the smallest of the small. 

Crafted from ultra-soft fabrics in gender-neutral colours, the newborn program is specially curated to accommodate the wardrobe needs of the first precious months. The garments are designed to ‘grow’ with the baby, incorporating details such as foldable cuffs and an extra row of snap buttons at the crotch to extend the garments’ usability. 

’We are very proud to welcome this newborn range to our assortment’, says Ella Soccorsi, Head of Design & Creative at ARKET, and continues: ’Like all ARKET childrenswear, this line is designed with a clear purpose and great attention to detail, from the choice of materials and colours to smart practical features. We have wanted to create a series of garments that help make life simple and comfortable for the new family and that are durable in all sense  of the word, so they can be passed on to other newborns when outgrown.’

ARKET newborn collection ranges from €15 to €29 and will be available in stores and  online in the middle of May, 2024.

For more information, please contact press@arket.com.