ARKET’s new autumn collection for children is a celebration of togetherness and outdoor play
Set to equip the youngest for the return to school and transitional autumn weather, ARKET’s new children’s collection continues to build on the mission to offer well-made, long-lasting clothing. Celebrating togetherness, the A/W 2023 season starts with a campaign highlighting the fundamental parts of a fully equipped, modular wardrobe perfect for outdoor play.
Organic cotton jersey staples represent the core of the collection, covering the most basic needs all year round. Socks, underwear, T-shirts, leggings, tights, sweatsuits and onesies are crafted from organic cotton in different blends and knitted structures, adapting to their function and role in the everyday of children.
When it comes to middle and top layers, the palette of materials includes richly textured fabrics like corduroy, fleece, knits, and woven checks. Rendered in overshirts, jeans, chinos, dresses and matching sets that fall with modern, generous fits, these pieces are full of personality.
Later in the autumn, the collection sees a soft shifts towards a palette of bright pastels, pillowy volumes and hairy knits. Outerwear and a wide variety of accessories like beanies, mittens and scarfs make up the foundation of the winter wardrobe, providing warmth during outdoor play.
The pieces in ARKET’s children assortment are designed to last. Most of the garments are made from sustainably sourced materials such as organic cotton, RWS-certified wool, recycled polyester, Tencel® lyocell and water-repellent fabrics that have undergone PFC-free treatments.
The collection is available in ARKET stores and online. Prices range from €7 to €129.
For more information, please contact firstname.lastname@example.org